Release manual

Logo
Release colour palette
Branded materials
Templates

The Logo
This is the primary version of the Release logo. It consists of a logotype and a tagline. The relationship between the logotype and the tagline is fixed and should not be changed.

The logo is the most important element to building a strong brand. This is the correct signature and is to be applied to branded materials.

Logo rules
1. Don’t stretch the logo
2. Don’t modify the logo
3. Don’t put the logo on busy images
4. Don’t add effects to the logo

Clear space
Keep a good amount of clear space around the logo. This should, at a minimum, be equal to the height and width of the “r” in the logo.

Minimum sizes
Minimum size for digital use: 200px width
Minimum size for print use: 3cm width

Downloads
Each logo pack contains positive (for use on light coloured backgrounds) and negative versions of the logo (for use on dark coloured backgrounds).

Print (CMYK):
These files can be used in the production of printed materials.

The logo pack download contains logos in EPS (vectorised file), and PNG (image file) for primary, secondary and tertiary logos.

Digital (RGB):
These files can be used in digital surfaces such as websites, powerpoint presentations and PDFs for screen viewing.

The logo pack download contains logos in SVG (vectorised file), and PNG (image file).

This is Release’s main colour palette.

CMYK colours
These are the colour codes used for printed materials.

RGB colours & HEX
These colour codes are appropriate for display in digital surfaces.

PMS (Pantone Matching System)
The Pantone colour system is used for specialty printing jobs and to
ensure consistency of colours across materials other than paper. it must be evaluated
for the individual case where it will be used, depending on whether it is Uncoated or Coated surface.

Red 1: R:229 G:65 B:0

Red 2: R:160 G:26 B:0

Orange: R:239 G:117 B:75

Black: R:30 G:30 B:30

Cool grey: R:234 G:234 B:234

Red 1 : C:1 M:83 Y:85 K:0

Red 2: C:24 M:99 Y:100 K:21

Orange: C:2 M:67 Y:75 K:0

Black: C:72 M:66 Y:65 K:75

Cool grey: C:7 M:5 Y:5 K:0

Red 1: #e54100

Red 2: #a01a00

Orange: #ef754b

Black: #1e1e1e

Cool grey: #eaeaea

Red 1: 7417c

Red 2 : 7622c

Orange: 7417c (70%)

Black: 419c

Cool grey: Cool Gray 1c

Branded materials should be used consistently to build brand recognition and send a coherent message internally and externally. Release has a flyer for print as well as two roll up designs which are available for download below. We recommend that all offices follow the same guidelines for the roll ups and when creating flyers. The roll ups are designed to be 85cm x 200cm.